SportsHero Limited (ASX: $SHO) has commenced digital advertising revenue generation in Indonesia through its wholly owned KitaGaruda app, in partnership with the Football Federation of Indonesia (PSSI). Whisper Media, the appointed digital advertising agency, has secured IDR 7.4 billion in advertising contracts, with major sponsorship renewals and the historic advancement of PSSI's National Football Team to Round 3 of the World Cup Qualifiers.
Since taking over as Chairman of the Football Association of Indonesia (PSSI) in February 2023, Erick Thohir has made a significant impact on Indonesian football. The National Team's performance has marked historical firsts, including advancing to Round 3 of the World Cup Qualifiers, reaching round 16 in the Asian Cup, and winning gold at the 2023 SEA Games. Thohir's international connections have raised the profile of Indonesian football on the global stage, providing valuable global perspective to Indonesian football.
SportsHero Limited (ASX: $SHO) has initiated digital advertising revenue generation in Indonesia through its KitaGaruda app, with Whisper Media securing IDR 7.4 billion in advertising contracts. The National Team's historic advancement to Round 3 of the World Cup Qualifiers and major sponsorship renewals with key brand partners present significant revenue opportunities. The company expects to receive the revenue share under the 70% PSSI/30% SHO partnership split in the current quarter. With Indonesia's large football fan base, the next 12 months provide an opportunity for PSSI and SHO to capitalize on the momentum and expand sponsorship and advertising revenue. Additionally, the KitaGaruda app's inclusion in the major sponsorship renewal contracts signifies a strategic move to leverage digital branding inventory and expand the potential advertising revenue base through a wider audience and extended app user engagement time.