RooLife Group Ltd (ASX:RLG) has announced the launch of its RLG Marketplace platform in India in partnership with India's Number 1 retailer, Reliance Retail's e-commerce platform operator JioMart. The new Australian Pavilion online platform aims to market and sell premium Australian products to Indian consumers on the dedicated 'A Taste of Australia' store, leveraging the partnership with Reliance Retail, JioMart, Globali, Austrade, Invest & Trade WA, Trade & Investment Queensland, NSW Trade & Investment, and Global Victoria.
RLG CEO, Bryan Carr, expressed his delight in partnering with JioMart and Reliance Retail to bring quality Australian products directly to Indian consumers. He highlighted the tremendous opportunity for Australian producers to cater to the growing middle class and the increasing demand for high-quality, premium goods in India. Carr emphasized the potential of introducing a wide range of Australian products to Indian consumers, fostering cross-cultural appreciation and driving growth for Australian brands.
RooLife Group (ASX:RLG) has expanded its reach into the Indian market through a strategic partnership with Reliance Retail's JioMart, aiming to introduce Australian food, health, and wellness products to Indian consumers. Leveraging the Australia-India Trade Agreement, which is set to make over 85% of Australian goods duty-free in India, RLG aims to capitalize on the growing middle class and their increasing focus on health and nutrition. The company has also partnered with Indian services company, Globali, to provide importation, logistics, warehousing, and in-market capabilities in India. With the platform targeting the selection of 20 brands to be sold directly in India in the first 12 months, RLG is focusing on the food and functional food sector, health, wellness, and cosmetics and skincare products. The company's CEO, Bryan Carr, expressed excitement about the partnership and the potential to bring Australian products to Indian consumers, driving growth for Australian brands and creating a platform for more Australian FMCG consumer brands to be accessible in India.