Super Retail Group FY25 sales performance update

Super Retail Group (ASX:SUL) has announced a trading update for the first 16 weeks of FY25. The company experienced a 2% growth in like-for-like sales and a 4% increase in total sales compared to the same period last year. The growth was driven by its key brands: Supercheap Auto, rebel, BCF, and Macpac.

Overview and future outlook for Super Retail Group

Super Retail Group has reported positive sales growth for the first 16 weeks of FY25, with increases seen across its four main brands. Strategic initiatives like new loyalty programs and a trade website aim to boost customer interaction and expand the customer base. The company plans to open 25 new stores in FY25, with significant investment in the first half of the year. The transition to a new distribution centre will result in a one-off cost increase, while capital expenditures are set at $165 million for store and digital developments. Despite inflationary pressures and an uncertain consumer outlook, the company remains optimistic about its brand strength and customer programs to navigate the market, with a key focus on the peak Christmas trading period.

Executive insights on sales growth and strategic initiatives

Super Retail Group has shown resilience and adaptability in the face of competitive and economic pressures. Our strategic initiatives, such as the new loyalty programs and trade website, are designed to enhance customer engagement and drive sales across our brands. We are committed to ensuring the safety of our team members and are focused on maintaining our market position through strong customer loyalty and brand strength.