RooLife Group's strategic global expansion

RooLife Group (ASX:RLG) has expanded its e-commerce platform, RLG Marketplace, by launching new online stores in China, Hong Kong, and Australia. This expansion has generated $270,000 in sales in October 2024. It is part of the company's strategy to increase margins through its own online marketplaces.

RooLife Group's future outlook and strategy

RooLife Group (ASX:RLG) is focused on expanding its presence in major consumer markets such as China and India, aiming to enhance margins through company-owned online marketplaces. The company achieved $270,000 in sales in October 2024 from new channels in China and Hong Kong. RLG plans to launch an Indian marketplace in November in partnership with JioMart, targeting sales of Australian food, health, and wellness products. Future plans include introducing Australian cosmetic brands to India by December and continuing to explore new market opportunities. The company's strategy involves leveraging partnerships and digital marketing to increase brand awareness and sales across key markets.

Executive commentary on RLG's expansion

The strategic expansion of our online marketplaces is crucial for our growth, particularly as we enter the Indian market. We are confident that our partnerships and focus on premium Australian products will drive continued success,' said CEO Bryan Carr.