ECS Botanics Holdings (ASX:ECS) has announced key strategic steps to enhance its business-to-consumer operations. The company increased its loan facility with National Australia Bank from $2.0 million to $3.2 million. This financial boost is aimed at supporting the growing demands of its B2C market. ECS also formed a new Medical Advisory Board and is preparing to launch a new cannabis product under the Avani brand.
ECS Botanics Holdings is actively expanding its business-to-consumer operations with strategic initiatives. By increasing its loan facility with NAB, ECS aims to manage the longer payment cycles typical of B2C models. The establishment of a Medical Advisory Board will provide essential guidance in the medicinal cannabis sector. ECS is also set to launch VESIsorb®-powered soft gel capsules under the Avani brand, leveraging enhanced delivery technology. With an exclusive license for VESIsorb®, ECS strengthens its product offerings across various consumer segments. The company aims to position itself as a leader in the medicinal cannabis market, focusing on delivering high-quality and affordable products globally.
The expertise of the Medical Advisory Board is vital for achieving the best patient outcomes with ECS's medicinal cannabis products. The new VESIsorb®-powered capsules will provide improved absorption and faster action compared to existing market options.