AVADA Group's New Operating Strategy and Structure

AVADA Group Limited (ASX: $AVD) has completed its Operational Review, announcing a refined operating strategy and structure aimed at strengthening its competitive advantages. The company, a leading traffic management operator in Australia and New Zealand, will transition to a new national operating structure under a single brand, consolidating its businesses and corporate functions by 1 October 2024.

Executive Commentary on Operating Strategy and Structure

Operating as a single brand shows clients the strength and breadth of the AVADA Traffic business on a truly national scale with AVADA being recognized as the industry leader. A prominent national brand will strengthen our ability to negotiate, support and deliver large-scale client project opportunities that span across our operations. We have already done the work to create a competitive national platform, and the new structure will enable us to capture the operational and financial benefits of being the largest and only publicly listed traffic management company in Australia and New Zealand. We are confident this will reinforce our position as a leader in the industry and support our long-term growth and value for our shareholders.

Summary of AVADA Group's Operating Strategy and Structure

AVADA Group Limited (ASX: $AVD) has completed its Operational Review and will transition to a new national operating structure under a single brand by 1 October 2024. The company aims to optimize deployment of resources, consistently deliver industry best practices, strengthen its employee value proposition, and reduce complexity to drive service innovations and realize efficiencies. The long-term strategy includes seeking opportunities to create businesses adjacent to the core traffic control business. The CEO and Managing Director, Dan Crowley, expressed confidence in reinforcing the company's position as a leader in the industry and supporting long-term growth and value for shareholders.