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BCAL Diagnostics (ASX: $BDX) appoints strategic CEO to lead Breastest 2024 commercial launch

BCAL Diagnostics announces appointment of new CEO for commercial launch


BCAL Diagnostics Limited (ASX: $BDX) has appointed Shane Ryan as the new CEO to lead the commercial launch of the company's new test BREASTEST TM. Shane, who previously served as the Company's Chief Operating Officer, will commence his tenure on 2 April 2024. The appointment is part of BCAL's ramped-up commercialisation strategy to drive the market launch and ensure expansion and growth of the business.

Executive commentary on new CEO appointment and commercial launch


Shane Ryan's appointment as the new CEO marks an important step in BCAL's strategy to successfully execute the commercial launch of BREASTEST TM. With his extensive experience in biotechnology product commercialisation, particularly in bringing a successful test for breast cancer patients to the Australian market, Shane is well-positioned to lead the company through the upcoming market launch and drive its strategic growth. The transition of Dr John Hurrell to a Non-Executive Director and consultant role will further support the company's scientific product development, laboratory scaling, and commercial operations, as well as preparations for a subsequent launch in the USA.

Summary of BCAL Diagnostics' strategic CEO appointment and commercial launch plans


BCAL Diagnostics Limited (ASX: $BDX) has appointed Shane Ryan as the new CEO to lead the commercial launch of its new test BREASTEST TM, as part of the company's ramped-up commercialisation strategy. Shane's appointment follows his successful tenure as the Chief Operating Officer and brings valuable experience from his prior role as Global SVP of Strategy & Innovation - Patient Access at GenesisCare. The company aims to leverage Shane's expertise to ensure a successful launch of BREASTEST TM in late 2024, with a focus on the Australian market in the short term. The transition of Dr John Hurrell to a Non-Executive Director and consultant role reflects BCAL's commitment to ongoing scientific product development, laboratory scaling, and commercial operations, as well as preparations for a subsequent launch in the USA. BCAL's strategic leadership changes and focus on the commercial launch of BREASTEST TM position the company as a fast-emerging player in the breast cancer diagnostics sector, with a critical 12 months ahead to maintain its momentum and deliver on its strategic growth strategy.

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