Biome Australia's distribution agreement with Ecotrend Ecologics in Canada

Biome Australia Limited (ASX:BIO) has signed an agreement with Ecotrend Ecologics to distribute its Activated Probiotics brand in Canada. Ecotrend is a prominent supplier of professional grade healthcare products to independent health professionals and selective health retailers, and this partnership marks Biome's entry into the North American market. The company aims to leverage Ecotrend's network to establish trust and promote Activated Probiotics to Canadian consumers and patients. The brand will be introduced at CHFA Now in Toronto, Canada, where the Activated Probiotics team will engage with healthcare practitioners and industry professionals.

Founder and Managing Director's perspective on the partnership

Biome Australia's Founder and Managing Director, Blair Vega Norfolk, expressed excitement about the partnership with Ecotrend, emphasizing the opportunity to establish the Activated Probiotics brand in Canada. Norfolk highlighted the company's focus on collaborating with local healthcare opinion leaders to facilitate product accessibility to patients, indicating a strategic approach to market penetration and brand establishment in the region.

Summary of Biome Australia's distribution agreement and market entry

Biome Australia Limited (ASX:BIO) has successfully secured a distribution agreement with Ecotrend Ecologics to introduce its Activated Probiotics brand in Canada. This strategic partnership signifies Biome's foray into the North American market and aims to capitalize on Ecotrend's established network to promote and gain traction for Activated Probiotics among Canadian consumers and healthcare practitioners. The company's participation at CHFA Now in Toronto reflects its proactive approach to engaging with the local industry and marks the brand's debut in the Canadian market. Biome's expansion into Canada aligns with its overarching goal of making innovative, evidence-based live biotherapeutics accessible globally, underpinning its commitment to improving health outcomes and quality of life. The collaboration with Ecotrend sets the stage for Biome to pursue its corporate strategy of market diversification and product accessibility, laying the foundation for potential growth and market presence in the North American region.