Calmer Co. (ASX: $CCO) May Sales Update

The Calmer Co. International Limited (ASX: $CCO) has reported a significant surge in ecommerce sales, with a 45% increase to $16,000 per day in May. The company's total revenues also saw a notable 28% rise, exceeding $610k for the month, compared to $470k in April. Sales via Coles Australia experienced substantial growth, with orders reaching 38k units across 3 SKUs in May, up from 23k units in April and 16k units in March.

Executive Commentary on May Sales Performance

CEO Anthony Noble highlighted, 'Shopify Australia, Amazon USA, and Shopify USA all had record months in May, with our global digital marketing strategy now firing on all cylinders. We continue to see strong sales through Coles Australia and in our Fijian Tourist channel retailers; Jacks of Fiji, Tappoos, and Prouds, all of which provide an important way for customers to discover and try our products for the first time.' Noble added, 'The company will continue to prioritize products and channels with the highest margins and scalability. We are increasingly confident that our eCommerce-led strategy with complementary retail exposure in Australia and the Fiji Islands will show continued success.'

Summary of May Sales Performance and Future Outlook

The Calmer Co. International Limited (ASX: $CCO) has demonstrated robust sales growth in May, driven by a substantial surge in ecommerce sales and a strong performance in sales via Coles Australia. The company's CEO, Anthony Noble, expressed confidence in the eCommerce-led strategy and highlighted the potential for the Shopify USA channel to become a major growth engine in the world's largest kava market. With a focus on high-margin and scalable products and channels, The Calmer Co. aims to sustain its success and capitalize on the regulatory framework to launch innovative products in the future. The company's forward-looking approach and strong sales performance position it for continued growth and success in the natural products market.