Cycliq Group's Successful 2023 Black Friday Campaign

Cycliq Group Limited (ASX: $CYQ) has reported a successful completion of its 2023 Black Friday campaigns, achieving $1.2 million in unaudited Gross Revenue for the month of November 2023. The company witnessed a strong increase in individual orders, with a total order count up by 29%. Additionally, consumer sentiment towards the brand has shown improvement, reflected in an increase in the TrustPilot rating to 4.1/5 stars from 2.4 stars in November 2022.

Executive Commentary on Black Friday Campaign

This Black Friday campaign has been a significant success for Cycliq Group. We are pleased to see the continued strong demand for our core offering, particularly the Cycliq Fly12 Sport, as evidenced by the substantial increase in individual orders and unaudited Gross Revenue of $1.2 million for November 2023. The rise in TrustPilot rating to 4.1/5 stars further validates the positive consumer sentiment towards our brand. We are also encouraged by the substantial increase in new customers and the growing engagement on our community site, www.UpRide.cc. The shift in consumer spending towards our core offerings of safety, action, and sport cameras is a positive indication of the value Cycliq products bring to cyclists. We are excited about the upcoming launch of our new flagship product in Q3 and remain committed to providing innovative solutions to enhance the cycling experience.

Summary of Cycliq Group's 2023 Black Friday Campaign

Cycliq Group (ASX: $CYQ) has successfully concluded its 2023 Black Friday campaigns, achieving $1.2 million in unaudited Gross Revenue for November 2023. The company experienced a notable increase in individual orders and witnessed an improvement in consumer sentiment, as reflected in the TrustPilot rating rising to 4.1/5 stars. The shift in consumer spending towards core offerings of safety, action, and sport cameras demonstrates the continued relevance and demand for Cycliq products. With the upcoming launch of the new flagship product in Q3, Cycliq remains focused on delivering innovative solutions to meet the evolving needs of cyclists and further enhance its market position.