KMD Brands CEO Succession Announcement

KMD Brands Limited (ASX:KMD) has announced the appointment of Brent Scrimshaw as its new Group CEO, succeeding Michael Daly who has resigned from the position. Brent, who has been a director of KMD Brands since 2017 and Global CEO of listed marketing services company, Enero, since 2020, brings extensive executive experience from his tenure at Nike Inc. and various non-executive director roles. Michael Daly, who has been the Group CEO since May 2021, will continue to act as CEO until Brent's commencement.

Chairman's Perspective on CEO Succession

The Board is delighted that Brent has agreed to be the next CEO of KMD Brands. Brent's global experience of the sports footwear and apparel industry will be of enormous benefit to the Group. As a director, Brent has consistently demonstrated a clear and perceptive understanding of the technical branded products markets worldwide. His experience and skills are rare in this part of the world. Brent will take up this executive role with a clear understanding of the Group and its structure, as well as the challenges and opportunities facing the business. Brent's extensive experience in marketplace management and brand development within the sporting goods industry will be instrumental as KMD Brands seeks to enhance its global presence and product offerings. His deep understanding of consumer insight, trends and omnichannel dynamics will provide an advantage as the Group continues to innovate and engage with its customers.

Outlook for KMD Brands

KMD Brands has appointed Brent Scrimshaw as the new Group CEO, bringing in a wealth of global experience from his executive roles at Nike Inc. and Enero. The Board expressed confidence in Brent's ability to lead the Group and enhance its global presence and product offerings. With Michael Daly's resignation, the company has undergone a thorough succession planning and evaluation process, ensuring a smooth transition. Brent's extensive experience in marketplace management and brand development within the sporting goods industry positions KMD Brands to innovate and engage with its customers, aiming to strengthen its position in the global market. The company will provide a further update on Brent's start date once his current role's notice period is fulfilled.