Linius Technologies Limited (ASX: $LNU) has announced a new agreement with the Lone Star Conference (LSC) to provide its sports solution, Whizzard, for the 2024/25 football and basketball seasons. This marks Linius' second US collegiate conference customer, with the agreement covering an initial 3-year term.
Linius Chief Executive Officer (CEO), James Brennan, expressed excitement about the partnership with LSC, highlighting the large fan base and strong interest from sponsors and advertisers. He emphasized the significance of this deployment for American Football, positioning it as a crucial entry into the highly monetized US sport. Brennan also noted the demand for innovative sports highlights solutions and the efficiency of Linius' Whizzard Highlights in providing integrated media production capabilities.
Linius Technologies' agreement with the Lone Star Conference (LSC) marks a significant milestone as the company's first customer deployment for American Football. The partnership aims to provide LSC and its member schools with the capability to curate and publish automated highlight reels for the 2024/25 football and basketball seasons, as well as season recap videos from the 2023/24 seasons. The 3-year agreement includes variable fees and a revenue share component, reflecting the potential for revenue generation. The deployment is expected to enhance fan engagement, create monetization opportunities, and further validate Linius' technology and business model within the US collegiate sports market.