NGS enters Chinese market

Nutritional Growth Solutions (ASX:NGS), a health and wellness company, is expanding into the Chinese market. The company has formed a strategic partnership with NutriGenix International Co. Ltd. to export its Healthy Heights children's nutritional products. Aiming for USD 1 million in sales in the first year, NGS plans to leverage ecommerce to reach Chinese consumers.

NGS's strategic growth plan

Nutritional Growth Solutions has announced its entry into the Chinese market through a partnership with NutriGenix International Co. Ltd. The company plans to leverage ecommerce to distribute its Healthy Heights products, aiming to achieve USD 1 million in first-year sales. NGS's long-term goals include increasing sales to USD 3 million in the second year and USD 5 million in the third year, with escalating annual order commitments. The move aligns with NGS's global growth strategy, targeting the growing demand for premium children's nutrition in Asia. The company's commitment to product quality and consistency remains a priority, ensuring that Chinese consumers receive the same high standards as those in the U.S. Market potential in Asia is substantial, and NGS is poised to capture a significant share. This expansion underlines NGS's dedication to broadening its international footprint and enhancing its financial performance.

Executive commentary on expansion

We are thrilled to bring our premium nutrition products to the Chinese market, where we see a significant opportunity to meet the demand for high-quality children's nutrition. Our partnership with NutriGenix positions us strongly to succeed in this dynamic market.