RMA Global Limited (ASX:RMY) has announced the signing of a strategic partnership deal with Realty ONE Group (ROG), a major US brokerage, to integrate RMA into ROG's technology architecture. This partnership will enable RMA to gather agent and team reviews and syndicate them on the Realty ONE Group website, expanding its relationship with nearly 20,000 US agents.
RMA CEO Jim Crisera expressed excitement about the partnership, highlighting the potential to provide independent collection and validation of agent performance, which will contribute to Realty ONE Group's brand building and support the growth of their business. RMA Chairman David Williams emphasized the significance of the partnership in resonating with brokerages in the US, outlining the two-pronged wholesale strategy aimed at establishing strategic partnerships and driving additional agent revenue.
The strategic partnership deal between RMA Global and Realty ONE Group signifies a significant step in RMA's strategy of partnering with brokerages to provide scalable solutions for agent reputation management and promotion. The integration into ROG's technology architecture will offer RMA the opportunity to market upsell services to Realty ONE Group's agents, driving potential revenue growth. The executive commentary reflects the enthusiasm for the collaboration and the potential to expand RMA's footprint in the US real estate market. Looking ahead, the partnership is expected to strengthen RMA's position in the industry and create substantial upsell opportunities, aligning with the company's ambitions for growth and market expansion.