Streamplay Studio (ASX: $SP8) expansion into African market

Streamplay Studio Limited (ASX: $SP8) has announced the launch of 'Jabaa Games' for Orange Money customers in Senegal, marking its entry into the African market. The product, integrated with Orange SONATEL's mobile wallet service, offers subscription plans at 100 XAF (~$0.25 AUD) per day, 500 XAF (~$1.25 AUD) per week, and 1500 XAF (~$3.76 AUD) per month. The company has implemented a comprehensive go-to-market strategy, including partnerships with BAATINE Agency and leveraging social media and traditional channels for effective penetration.

Executive Commentary on Expansion and Partnership

Lordalajiman, CEO of BAATINE Agency, expressed excitement about the collaboration with Streamplay, stating, 'Our collaboration with Streamplay to launch in our latest featured Jabaa Games, with its wide library of social games, competitive tournaments, and exciting prizes, represents an exciting and unprecedented move towards redefining the online competitive gaming space in Senegal and West Africa as a whole.'

Summary of Streamplay's Expansion and Outlook

Streamplay Studio Limited (ASX: $SP8) has expanded its footprint into the African market with the launch of 'Jabaa Games' for Orange Money customers in Senegal. The company has successfully integrated the product with Orange SONATEL's mobile wallet service and implemented a comprehensive go-to-market strategy to penetrate the African market effectively. With a strong partnership with BAATINE Agency, Streamplay aims to tap into a large new market with minimal outlay. The company's commitment to pursuing significant opportunities in new territories and expanding its presence throughout the African market demonstrates its core growth strategy. While the revenue generated by Jabaa Games is subject to customer adoption, this marks a significant step forward in rolling out the company's ArcadeX technology to more markets craving competitive, social gaming products and services.