Telstra's Mobile Pricing Update Announcement

Telstra Group Limited (ASX: $TLS) has announced changes to its postpaid mobile plans effective from 27 August 2024 and its pre-paid mobile plans effective from 22 October 2024. The changes will result in price increases of between $2-$4 per month on most Telstra mobile plans.

Executive Commentary on Pricing Changes

Telstra has decided to make adjustments to its mobile pricing, with postpaid plans set to increase from 27 August 2024 and pre-paid plans from 22 October 2024. This decision follows the recent update to customer terms for Consumer and Small Business postpaid mobile plans, removing the CPI-linked annual price review. The company aims to provide a more consistent pricing approach across its products and services, taking into account various factors influencing pricing decisions and customer needs. Telstra acknowledges the cost of living pressures faced by some customers and the necessity to continue investing in technology evolution and managing strong customer demand on its mobile network.

Summary of Telstra's Mobile Pricing Update

Telstra (ASX: $TLS) has announced upcoming changes to its postpaid and pre-paid mobile plans, with price adjustments effective from August and October 2024 respectively. The company aims to balance the impact of cost of living pressures on customers with the need to invest in managing technology evolution and meeting strong customer demand on its mobile network. Telstra emphasizes its commitment to providing choice and flexibility to its customers, including increasing the data allowance on its postpaid Starter Plan while maintaining its price. The company's continued support for customers in vulnerable circumstances and its significant investment in mobile spectrum demonstrate its dedication to meeting customer needs and maintaining a strong mobile network.