Tinybeans announces strategic partnership with Babylist

Tinybeans Group Limited (ASX: $TNY) has secured a strategic partnership with Babylist, a prominent US company serving millions of growing families annually with products and services across e-commerce, wellness, and media. The partnership aims to deliver brand awareness, subscriber growth, and sales revenue for Tinybeans in the US market.

Executive Commentary on the Partnership

Babylist CEO & Founder Natalie Gordon expressed, 'Tinybeans' shared values and complementary offering make them a great partner for us. We intend to make their relevant & valuable private photo-sharing app offering available to our millions of families across the US and participate in our growing ecosystem.' Tinybeans CEO Zsofi Paterson stated, 'With Babylist's enormous reach and marketing engine, and Tinybeans' strong customer engagement over multiple years, we see our companies as highly complementary, ultimately helping make expecting and new parents' lives easier and more joyful, therefore enabling us to partner meaningfully to add value to both businesses.'

Summary of Tinybeans' Partnership with Babylist

Tinybeans Group Limited (ASX: $TNY) has announced a strategic partnership with Babylist, a leading US company serving millions of growing families annually. The partnership is expected to drive brand awareness, subscriber growth, and sales revenue for Tinybeans in the US market. The collaboration involves a strategic affiliate deal and a sales partnership, aiming to promote and integrate Tinybeans to expecting and new parents and deliver incremental advertising revenue to both parties. The initial term of the partnership is until December 2024 and may be terminated by either party with 10 days notice. This partnership is highly complementary and is anticipated to elevate Tinybeans in the US parenting & baby industry, contributing to the Babylist ecosystem.