Xero Limited (ASX: $XRO) has released its FY24 Annual Report and Appendix 4E, showcasing strong financial performance and customer growth. The company's strategic focus is on creating winning solutions for customers, living its purpose consistently, and purposefully allocating capital. The strategy, 'Winning on Purpose,' aims to double the size of the business and deliver Rule of 40 or greater performance over time. Xero's vision remains to be the most trusted and insightful small business platform, offering a fully integrated platform that provides powerful insights and supports informed decision-making for its customers.
The company's strategic focus on 'Winning on Purpose' reflects our commitment to delivering exceptional value to our customers and driving sustainable growth. We are pleased with the strong financial performance and the progress made in reshaping our financial profile, enhancing product and technology capabilities, and evolving our global leadership team. Our vision to be the most trusted and insightful small business platform remains at the core of our strategy, and we are dedicated to empowering small businesses and their advisors globally.
Xero Limited's FY24 Annual Report highlights its strong financial performance, strategic priorities, customer focus, product and technology enhancements, sustainability commitments, and governance framework. The company's 'Winning on Purpose' strategy aims to double the size of the business and deliver Rule of 40 or greater performance over time. Xero remains focused on empowering small businesses and their advisors, leveraging AI and mobile technology, and driving sustainable and socially responsible business practices. The outlook reflects the company's ambitions to become a world-class SaaS business and the most trusted small business platform, offering powerful insights and decision-making support for its customers.