Lel Smits is a peak performance specialist, award-winning entrepreneur, and finance journalist dedicated to developing enduring value through financial literacy, leadership, and independent education. Known for translating complex financial concepts into accessible insights, Lel has guided countless professionals and organisations towards meaningful growth. With experience spanning the Australian Securities Exchange, New York Stock Exchange, and Nasdaq, she brings a global perspective to her advisory work, particularly in Environmental, Social, and Governance (ESG) practices. Through her roles as Director at the Australian Shareholders’ Association and Ambassador for Women on Boards, Lel is a vocal advocate for financial equality and sustainable wealth-building. Her approach blends practical education with a focus on mental, physical, and financial wellbeing, empowering individuals to overcome limiting beliefs and embrace their potential.