Investor Centre Limited (ICU, formerly BIR Financial Limited) is in the financial services business which provides a range of financial services to retail, institutional, corporate and private clients. Investor Centre has 100% ownership of Pulse Markets Pty Ltd. Pulse Markets Pty Ltd is an Equity Capital Markets business focused on growing the core securities trading business through innovative Managed Discretionary Accounts that aim to give clients greater clarity and control over their investment portfolio.