Southern Cross Media Group Limited (SXL) is a major Australian media player, reaching a vast audience across the country. SXL isn't just a broadcaster, they're actively involved in content creation! They develop audio content specifically designed for radio formats, whether it's AM, FM, or the increasingly popular DAB digital radio. Their expertise extends to television as well, where they manage free-to-air channels in regional markets. But how do they turn this reach into revenue? SXL uses their media assets strategically, developing and selling advertising solutions that perfectly target their audience, creating a valuable service for both advertisers and listeners/viewers.