Articore Group Limited (ATG, formerly Redbubble Limited) operates global online marketplace connecting independent artists with customers. These marketplaces facilitate the sale and purchase of art and designs on a range of products between independent creatives and consumers. The products are produced and shipped by third party service providers. Every product on AT Group's marketplaces is printed on demand (i.e., made one at a time). The product does not exist unless and until the customer orders it, which means less waste.